On Looking back through 9 months, The ill-fated Karma drone, the layoffs, and last year’s culling of the company’s bloated camera lineup were all necessary moves, they say, to get GoPro to the exact point it finds itself at now. With any luck, they’ll wind up like those failed half-pipe attempts, and become swiftly forgotten when the company stomps one of its best tricks in years: the new lineup of Hero 7 cameras.
The product materialized in the form of three new cameras that were announced as the Hero 7 White, Hero 7 Silver, and Hero7 Black. The cameras are priced at $199, $299, and $399, respectively, and they offer differing levels of performance. And while GoPro has sold some of its best cameras at these price points in years past, the company sometimes had to offer discounts in order to do so. The new lineup was built to be sold at these prices — which is crucial to getting the company to turn a profit again, Woodman told The Verge during a recent interview in his office at GoPro’s headquarters in San Mateo, California.
The Hero 7 Black is the most familiar of the bunch, as it nearly exactly copies the all-black, waterproof, rubbery design of its predecessors (the Hero 5 and Hero 6 Black). It’s the second camera to use GoPro’s custom GP1 processor, which the company first used last year in the Hero 6 Black after splitting with longstanding supplier Ambarella. The extra year spent working with the processor — plus an unspecified extra dash of RAM — has led to a number of new features in the Hero 7 Black, including live-streaming, a slick in-camera time-lapse feature, a Google Pixel-like smart HDR photo mode, and the headliner: a remarkable in-camera digital stabilization algorithm.