Searching is one of the most popular activities on the internet. Search engines have become an essential part of everyone’s lives. The vast majority of searchers turn to Google. Despite its dominance, Google’s not alone in the search world. Its chief rivals are Yahoo and Microsoft’s Bing search engine. Bing even has a few people saying they “Bing It” rather than “Google It.”
Google pays $9 billion to Apple to become its default search engine apart from being known for its accurate search results. In 2017, an analyst from Bernstein said that the sum is $3 million and in 2013, the amount was pegged to $1 billion. As per Hall, the next year’s payment could be $12 billion. Calculations reveal that Google is paying approximately $10 a year for every iPhone user. However, users have the freedom to change their default search engine by going to Settings > Safari > Search Engine and choose from Google, Yahoo, Bing or DuckDuckGo from there.

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